The Town of Quincy Massachusetts

 

Quincy (pronounced like QUIN-ZEE) is a city in Norfolk County, Massachusetts. Nicknamed the City of Presidents, Quincy is the birthplace of former U.S. Presidents John Adams and John Quincy Adams, as well as statesman John Hancock, fourth and longest serving President of the Continental Congress. It was named after Colonel John Quincy, maternal grandfather of Abigail Adams and after whom John Quincy Adams was also named.

Quincy is divided into numerous neighborhoods with rich individual histories and characteristics. Adams Shore was originally developed as a summer resort location and is now a year-round residential area. Germantown was the site of a former planned manufacturing community begun in the 1750s to encourage German immigration and is now a residential neighborhood. Hough’s Neck is a northeastern peninsular community named for Atherton Hough, who was granted the land in 1636 for use as a farm and orchard. Marina Bay is a residential-commercial area developed in the 1980s on the site of the closed Naval Air Station. Squantum with high-rise condominiums, restaurants and a large marina. Merrymount is a primarily residential neighborhood and the site of Quincy’s initial settlement.

Other neighborhoods are Montclair, North Quincy, Quincy Center, Quincy Point, South Quincy, Squantum, West Quincy and Wollaston (named for Captain Richard Wollaston, the leader of Quincy’s original settlers).

 

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J. Butler Property Management, LLC. : Quincy, Massachusetts

Although it may be true that no two people are exactly alike, it is equally true that those who share a generation (Baby Boomers and Generation Xers, for example) have many preferences in common. Real estate managers who recognize these preferences and devise generational marketing strategies to address them are usually a big step ahead of the competition. Property managers must devise what has been called a \"rifle\" approach to marketing, rather than the \"nuclear weapon\" methodology that attempts to include every potential feature of the property in marketing efforts. Generational marketing may sound like a risky approach to some property managers who fear that in using it, they may violate the Fair Housing Act. Tide VIII of the Civil Rights Act of 1968 (Fair Housing Act), as amended, prohibits discrimination in the sale, rental and financing of dwellings, as well as in other housing-related transactions, based on race, color, national origin, religion, sex, familial status and handicap (disability). Marketing to a specific slice of the population in no way implies that one will not rent to others. Regardless of whether one is managing a new building or taking on an existing property with many units already leased, determining the generational market is an important first step. One way of finding out just who the current residents are and what they want is to have staff members perform a survey, calling perhaps 20 to 30 people in a single day. These individuals should be asked what they like best about living in the community, where they first learned about the building, what attracted them to it and when they moved in. This can help management target a future market.