The Town of Salem Massachusetts

 

Salem is a city in Essex County, Massachusetts. Home to Salem State University, the Salem Willows Park and the Peabody Essex Museum, Salem is a residential and tourist area that includes the neighborhoods of Salem Neck, The Point, South Salem and North Salem, Witchcraft Heights, Pickering Wharf and the McIntire Historic District (named after Salem’s famous architect and carver, Samuel McIntire). Salem was one of the most significant seaports in early America. Much of the city’s cultural identity reflects its role as the location of the Salem witch trials of 1692.

Located at the site of an ancient Native American village and trading center, Salem was first settled by Europeans in 1626, when a company of fishermen from Cape Ann led by Roger Conant arrived. On February 26, 1775, patriots raised the drawbridge at the North River, preventing British Colonel Alexander Leslie and his 300 troops of the 64th Regiment of Foot from seizing stores and ammunition hidden in North Salem.

The Old China Trade left a significant mark in two historic districts, the Chestnut Street District and the Salem Maritime National Historic Site. The Samuel McIntire Historic District, to which the Chestnut Street District belongs, represents the greatest concentration of 17th and 18th century domestic structures anywhere in America. By executive order, the city was also recently designated as the birthplace of the U.S. National Guard.

 

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J. Butler Property Management, LLC. : Salem, Massachusetts

Elsewhere on this website, it was observed that a good property manager understands the importance of generational marketing. Generations in the United States span 20-year periods and can be divided into five generational markets according to their birth years: The Gl Generation (1905-1924), The Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X (1965-1985) and Generation Y (born since 1985). An effective property manager (and leasing agent) recognizes that different age groups respond to different messages in different media. The Silent Generation is best reached through conventional media, including radio, television, billboards, magazines and direct mail. Boomers want to hear about properties that will make their lives easier, save them time and won\'t rip them off. Generation X, with 9 million fewer members than the Boomer Generation, responds to direct mail. Generation Y is known as very cyber and also very civic minded. This group is looking for residential spaces that relate to \"green\" living, especially those with energy-efficient features.Visible numbers only (VNOs) is a term used to describe numbers that companies watch, even though they have little or no bearing on true profitability. Occupancy is a VNO that represents an unreliable measurement because it is easy to calculate and understand. Although it does indeed offer some indication of revenue, it tells only a portion of the story. For the best property management results, hire a property management company that understands generational marketing.